Our mission is simple: provide the freshest, purest matcha in a variety of grades for every budget.
At BeMatcha, we believe that tea can be more than just a drink…it can be state of mind. As such, the values we hold are aligned with the four (4) principles of the tea philosophy also known as Chado in Japan: Harmony (Wa), Respect (Kei), Purity (Sei), and Tranquility (Jaku).
Importantly, we want everyone to have access to the unique taste and incredible health benefits of fresh, high-quality matcha, not just the few that can afford the typically high prices. Our tea is 100% tencha, freshly ground and imported in small batches directly from our partner farms in Japan so we can offer you the highest quality at the best price.
Located in the pristine, mountainous areas of Uji, Kyoto and Kagoshima in Southern Japan, our tea fields are well protected from all industrial, nuclear, and urban pollution. The surrounding trees block out any remaining pollutants and chemical interference. This is very important for the quality and taste of our green tea leaves.
The fertile volcanic soil and sloping terrain is an essential component of our farmland as it provides the tea roots with a continuous supply of fresh running water and dissolved minerals. In contrast, water may become stagnant on flat farmland resulting in mineral deficiencies that give the tea leaves a bitter taste. Consequently, matcha from this area is famous for its superior taste and high nutrient content.
To be officially certified organic, it is necessary to meet the requirements listed below:
- No chemical fertilizer or pesticides for at least three (3) years.
- Only use an organic fertilizer with no genetic modification (no GMOs).
- The tea must be processed and packaged in separate facilities and lines only for organic tea.
- Documents must be filed which prove all requirements are met throughout the growing, processing, and packaging, and which can be traced.
- All documents, tea farms, processing facilities, and packaging locations are periodically inspected by the organic certification organization.
Organic cultivation is to grow agricultural crops the historic way before modern agriculture. To be officially certified as organic, documented proof is required verifying that the tea has been grown in that way. Our products have passed the rigorous inspections of both the USDA & JAS (Japanese Agricultural Standards) and have been granted with certifications from both. This is an honor that not many other tea companies can boast.
Our knowledge of how to improve and maintain our health and serenity continues to evolve. Guide your evolution: be in harmony, be respectful, be pure, be tranquil…BeMatcha!
Beware of Cheap Imitations!
Authentic matcha originates in Japan and is tencha (delicate shade-grown tea used to make Gyokuro tea). However, China is now producing low grade, “matcha-style” green tea powder which is often brownish-yellow, bitter, and suspiciously cheap. Imitation matcha is made using sencha (tea grown fully in the sun). When they turn sencha into powder, they grind everything including the veins and stem using high powered industrial grinders resulting in courser/grittier powder, oxidation, and a brownish-yellow hue (much like clay). True matcha should be a vibrant green because of the overproducing chlorophyll, the greener the better!
The real concern with imitation matcha is lead contamination. According to Consumer Labs, 32% of tea leaves from China exceeded the USDA limit (compared to 0% from Japan). This is not a concern with regularly brewed tea as 90% of the lead stays in the leaves (which are discarded after steeping). However, with matcha, the entire leaf is consumed along with all the potential lead contamination.Many tea companies now offer this type of matcha as part of their offerings. For them, it’s just one of 30 or 50 or 100 different teas they carry. Often, these companies will sell low-grade matcha and label it as a ceremonial grade. We only carry matcha and guarantee the purest quality in all grades & varieties.